• Business Improvement District

    Blackpool Tourism BID

  • Business Improvement District

    Blackpool Tourism BID

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The Initiative

Business Improvement District

Blackpool Tourism BID

Blackpool is the most popular tourist destination in the UK with 18 million visitors generating £1.5b.

Yet the number of overnight stays and average spend has been falling against a backdrop of enhanced competition, a tourism offer in need of refreshing and the core challenges of identifying a sustainable model for funding the illuminations and other events and the quality and maintenance of the public space in the town centre.

A number of initiatives are underway to stimulate the local economy including a new conference centre, hotel stock, pleasure beach attraction and infrastructure developments with their associated public realm enhancement. Further opportunity presents itself at the Central Leisure Quarter to expand Blackpool’s overall tourism offer.

The current and potential tourism focused Business Improvement District has a role to play in helping to stimulate and support future growth and the management of both the retail and tourism offer in partnership with the Council, VisitBlackpool, Business in the Community and other relevant organisations and business interests.

Understanding

The Project

Blackpool continues to retain a unique place in the nation’s imagination, and as one of the most densely developed boroughs in Britain with 140,000 residents, Blackpool’s past and present are inextricably linked with the tourist industry.

Blackpool continues to retain a unique place in the nation’s imagination, its past and present inextricably linked with the tourist industry.

Destination Management Organisations play a key role in developing tourism locally; destinations are the places that people want to visit and experience, they are the heart and soul of the visitor economy.

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