Blackpool Illuminations is inviting the public to help shape its newest interactive feature – and for our tourism businesses, it’s another reason for visitors to come, stay, and share.
Seaside Giggles is a brand-new, larger-than-life photo opportunity inspired by the golden age of classic seaside postcards. Visitors will be able to become part of the artwork themselves, popping their heads through specially designed vintage postcard scenes for the ultimate seaside snapshot.
The installations will be located on the Tower Festival Headland, opposite The Blackpool Tower – right in the heart of the resort’s most photographed stretch.
Have your say
Blackpool Illuminations has developed nine design concepts for Seaside Giggles, and the public is now being asked to vote for their favourites. The six most popular designs will be brought to life as oversized postcard installations, featured as part of this year’s Illuminations display.
Cllr Lynn Williams MBE, Leader of Blackpool Council, said,
“Blackpool Illuminations continues to evolve while celebrating the heritage and character that make our resort so special. Seaside Giggles is a fantastic example of how we’re creating engaging, family-friendly experiences that encourage visitors to interact with the display and make lasting memories. I would encourage everyone to take part in the vote and help shape this exciting new addition to the Illuminations.”
Voting is open now and closes at 10am on 14 August. Designs can be viewed and votes cast at www.visitblackpool.com/seasidegiggles
What this means for Blackpool tourism
📸 Built-in shareability: Interactive, photo-first attractions like Seaside Giggles are made for social media. Every visitor who “becomes the postcard” is a piece of organic marketing for the resort, reaching new audiences well beyond the Illuminations season.
🎟️ Another reason to visit and revisit: A rotating, vote-driven feature gives regular visitors a fresh reason to return and gives first-time visitors one more headline attraction to add to their itinerary alongside the Tower and the wider Illuminations trail.
👨👩👧👦 Family-friendly appeal: Free, accessible, and built around a bit of seaside fun, Seaside Giggles fits squarely into Blackpool’s identity as a family destination, supporting dwell time and footfall around the Tower Festival Headland.
💙 Nostalgia meets novelty: By reviving the classic seaside postcard, the installation taps into Blackpool’s heritage as Britain’s original seaside resort while giving it a thoroughly modern, Instagram-ready twist – a combination that plays well with both loyal and new audiences.
Get involved
Blackpool Tourism BID would encourage all members – hotels, attractions, and hospitality businesses alike – to help spread the word and get the public voting before 10am on 14th August. The more people who take part now, the more buzz builds ahead of this year’s Illuminations switch-on.
