GO Blackpool
GO Blackpool is the official digital hub created by Blackpool’s Business Improvement Districts (BIDs) to connect locals, visitors and businesses across the town.
What is GO Blackpool?
The free app brings everything Blackpool has to offer into one place. From shopping deals, food and drink offers, local events and news, to live transport updates and interactive guides.
After launching in July 2024, the app has over 10,000 downloads and an even user split between residents and visitors. GO Blackpool supports the core missions of Blackpool BIDs to back the visitor economy and support the heart of Blackpool businesses. The app helps to drive awareness, footfall, and engagement right where it matters most.
How Can Businesses Benefit?
BID levy-paying businesses have exclusive access to GO Blackpool, a platform designed to put them front and centre.
Businesses control the offers, events, and news they promote and can send notifications directly to users’ phones and emails. This provides greater reach than social media, where posts can easily get lost in busy algorithms.
Geo-targeted notifications alert users when they enter a specific area, helping businesses capture nearby footfall and encourage visits.
Interactive guides within the app, created by admin at Blackpool BIDs, showcase local businesses grouped by themes such as real ale trails, LGBTQ+ venues, dog-friendly places, and live music spots. These tours help residents and visitors discover what Blackpool has to offer in an engaging way.
GO Blackpool also provides valuable insights, allowing businesses to tailor their marketing for better results.
The app offers a free and easy way for businesses to reach an engaged local and visitor audience, supported by Blackpool BIDs.
How can businesses get involved?
If you’re a Town Centre or Tourism BID levy-paying business, simply email the BIDs team at admin@blackpoolbids.org to set up your GO Blackpool account.
Once your account is ready, you can create your business profile and promote offers, events, and news directly to a targeted and engaged local and visitor audience.
For any questions or support, the BIDs team is ready to help.
How-To-Guide for Businesses
First, if your business isn’t on GO Blackpool, contact admin@blackpoolbids.org to get your account set up.
Then you can add promotions, special offers, and upcoming events to your profile and send out targeted messages and geo-alerts directly to users’ phones.
Let your customers know you’re on the app. We’ll provide table talkers, graphics for digital screens, roller banners, and other digital assets to help spread the word.
Need support?
The team is here to help every step of the way.
There is an easy step-by-step guide on setting up, uploading content, and using notifications, including tips and tricks to help you stand out. Get in touch at admin@blackpoolbids.org to get your copy.